Epson Product Launch at Novotel Marcory

Epson, a global leader in printing and projection solutions, engaged PIXLEVENT to orchestrate the launch of its new product range in Côte d'Ivoire. The objective was to present the brand's latest professional printers and high-definition projectors to a targeted audience of decision-makers, strategic clients, and distributor partners in Abidjan.

The challenge was to create an environment conducive to B2B exchanges while showcasing Epson's technological innovations in a professional and prestigious setting.

Our strategy was based on seamless multi-site event logistics and impeccable technical staging:

Strategic venue selection We chose Novotel Marcory for its premium positioning in Abidjan, modern infrastructure, and capacity suited to corporate events of this scale.

Product staging

• Installation of interactive demonstration zones allowing participants to test equipment in real-world conditions
• Creation of dedicated spaces for personalized B2B meetings between Epson and its partners
• Deployment of brand-colored signage to reinforce visual identity

Logistics coordination

• Complete management of guest reception and personalized badging
• Coordination with Epson's technical teams for product installation
• Organization of catering adapted to an international professional audience

Thanks to rigorous multi-site coordination and meticulous attention to detail, the event enabled Epson to:

• Effectively present its technological innovations in an optimal professional setting
• Facilitate fruitful commercial exchanges between the brand and its local partners
• Strengthen its presence in the Ivorian professional printing and projection market

The business impact was immediate: Epson was able to consolidate relationships with its strategic distributors and identify new development opportunities in the West African market.

This project confirms PIXLEVENT's expertise in organizing high-value corporate events, where flow management and brand image quality are top priorities.